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New Here? Welcome to Starting Advantage!

Hey there! I’m Tania



So Nice to Meet You!


I'm an entrepreneurship specialist at a post-secondary institution in Canada, a certified habit and breathing coach, podcaster, and purpose-driven optimist dedicated to helping you plan, start and grow a meaningful business that brings you the freedom and the impact you dream of having.


Adult smiling brunette woman doing notes takes online course dreaming, writing goals at cafe

Image courtesy of twenty20photofrom EnvatoElements


At Starting Advantage, you will discover a human-centered approach to entrepreneurship in which developing your mindset and self-care matter just as much as building your business savvy, because we believe MEaningful business starts with ME. 



relaxed businesswoman with eyes closed meditating at workplace in office

Image courtesy of LightFieldStudios from EnvatoElements



Is a human-centered approach right for you?


This is for you if you got an idea in your heart to build a business that positively impacts the world and brings freedom for you. But you’re a new founder, or haven't really started but want to, and you feel overwhelmed and like you don’t know what you don’t know. You've been through a few internet research rabbit holes and found yourself drowning in contradicting advice that you don’t know how to make your own. And most advice doesn’t take into account your whole self and well-being.


Does this sound like you? Yes? I'm glad you found me!


Even though starting your own business is exciting, I understand that it can also be one of the scariest choices you’ll make in your life. 

Starting a business takes courage and determination. It can feel lonely, confusing, exhausting, and filled with overwhelm and self-doubt. How do you know if you are on the right path? What steps should you take next? How will you get where you want to go?

It's common to feel unsure, unorganized, stuck in a rut, overworked and unmotivated, or overwhelmed as a new founder.


The good news is you CAN find your starting advantage and ways to:

  • Act strategically through targeted strategies

  • Live mindfully through smart habits

  • Think confidently through tested mindsets


Distance learning online education and work. Business woman with puppy dog writes goals, plans, make

Image courtesy of twenty20photos from EnvatoElements



Why did I create Starting Advantage for you? 


  • Because it takes more than a good business idea to succeed. 


  • Because you need a support network with a positive can-do attitude and advice to navigate the ups and downs of entrepreneurial life.


  • Because you need guidance on how to apply the strategies, habits, and mindsets of successful entrepreneurs to make it your own.



Why do I care about your success?


I help new entrepreneurs plan and start a successful business because I believe in the power of education, community and altruism AND especially in YOUR power as an entrepreneur to not only build a meaningful life and business for yourself but also for others - to positively impact your communities - especially if you choose to join the ranks of purpose-driven founders.


After years of being a broadcast journalist and news editor in Africa, I have become convinced that entrepreneurs have incredible power to help break the cycle of poverty and uplift themselves and their communities through innovation, job creation, community projects, environmental initiatives to preserve and protect, and so much more! And I wanted to have a more hands-on role in helping to create this change, so I changed careers.


Through my work with entrepreneurs, I’ve also seen first-hand the  positive difference it can make if founders place as much value on developing their mindsets and self-care habits as they do on building their business savvy. I hope you’ll join us.



How can you start?


The best place to start your journey, is to listen to the Starting Advantage podcast, ranked in the top 10% of podcasts globally.

We explore topics around business foundations, strategies, mindset, productivity, habits, self-care, early-stage founder case studies and invite regular reflection on how to make it all work for you. 

You'll build your business knowledge, skill sets, mindset and habits.



Starting Advantage Podcast


Image & data courtesy of ListenNotes, Dec 2021.




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Thank you so much for taking the time to visit, for connecting and choosing to trust me on your founder journey.

I hope you'll gain encouraging insights that will help you to become an impactful and mindful founder! Let’s explore the steps you can take to start the journey of defining success on your own terms.

With gratitude,



About the Host

Hi, I'm Tania.

A human-centered Entrepreneurship Specialist & Coach

Thank you for taking the time to visit Starting Advantage. You can learn more about me and why I created Starting Advantage for you on our 'New Here?'-page, if you're curious.

Be sure to take a look at the 'Survey'-page. I'd love to hear what you think about Starting Advantage and how we can make it better for you.

If you want to support the podcast, please leave a review on the 'Reviews'-page and share your favourite episode with a friend who will benefit from it. Thank you for being part of the community!

- Tania