Are you a new founder looking for encouraging insights that will give you an advantage in the early stages of building your business?


Even though starting your own business is exciting, it can also be one of the scariest choices you’ll make in your life. 

Starting a business takes courage and determination. It can feel lonely, confusing, exhausting, and filled with overwhelm and self-doubt. How do you know if you are on the right path? What steps should you take next? How will you get where you want to go?

It's common to feel unsure, unorganized, stuck in a rut, or overworked and unmotivated or overwhelmed as a new founder.


Does this sound like you?

You’ve got an idea in your heart to build a business that positively impacts the world and brings freedom for you. But you’re a new founder, and you feel like you don’t know what you don’t know. You've been through a few internet research rabbit holes and found yourself drowning in contradicting advice that you don’t know how to make your own. And most advice doesn’t take into account your whole self and well-being.

The good news is YOU can find ways to:

  • Act strategically through targeted strategies

  • Live purposefully through smart habits

  • Think confidently through tested mindsets


At Starting Advantage, we believe in a human-centred approach to entrepreneurship in which mindset and self-care matter just as much as your business savvy, because MEaningful business starts with ME.

We explore topics around business foundations, strategies, mindset, productivity, habits, self-care, early-stage founder case studies and invite regular reflection on how to make it all work for you. 

Meet Your Host


Hi! I’m Tania,

An entrepreneurship specialist at a post-secondary institution in Canada, a coach, podcaster, and purpose-driven optimist dedicated to helping you learn about starting and growing a successful business so that you can build a meaningful business that brings you freedom and the impact you dream of.


Why Did I Start This Podcast For You? 

  • Because it takes more than a good business idea to succeed. 


  • Because you need a positive can-do attitude and a support network with advice to navigate the ups and downs of entrepreneurial life.


  • Because access to the strategies, habits, and mindsets of successful entrepreneurs will give you an advantage in the early stages of building your business.


I hope you'll gain encouraging insights that will help you to become a more impactful and mindful founder! Let’s explore the steps you can take to start the journey of defining success on your own terms.


Why Do I Care About Your Success?

I help new entrepreneurs learn about starting and growing a successful business because I believe in the power of education, community and altruism AND especially in YOUR power as an entrepreneur to not only build a meaningful life and business but also to positively impact communities if you choose to join the ranks of purpose-driven founders.


After years of being a broadcast journalist and news editor in Africa, I have become convinced that entrepreneurs have incredible power to help break the cycle of poverty and uplift themselves and their communities through innovation, job creation, community projects, environmental initiatives to preserve and protect, and so much more! And I wanted to have a more hands-on role in helping to create this change.


Through my work with entrepreneurs, I’ve also seen first-hand that approaching entrepreneurship as a team sport is key for you to gain the insights and support you need to gain a competitive advantage for your business.

Entrepreneurs often think it's expected of them to figure everything out on their own. That’s not the case. You’re going to need support and advice and together we can do so much more. I hope you’ll join us as a Starting Advantage INSIDER for more.


What Is A Starting Advantage INSIDER?

Sign up for the free Starting Advantage Insider newsletter to be notified of the latest episodes, blog posts, free resources, and exclusive updates.


The Three Steps To Becoming An Insider

Step 1. Subscribe for free to the podcast on your favourite podcast player

Step 2. Subscribe for free to the INSIDER newsletter on the home page

Step 3. Share the podcast with a friend that needs it too 


Would you like to send me a message? You can do so here.

About the Host

Tania De Ridder

Human-Centered Entrepreneurship Specialist & Coach

Hey! I’m so happy you’re here. Thank you for taking the time to visit Starting Advantage. You can learn more about me and why I started this podcast for you on the 'About'-page if you're curious. Be sure to take a look at the 'Survey'-page. I'd love to hear what you think about the podcast and how we can make it better for you. If you want to support this podcast, please leave a review and share it with a friend.