Welcome to Starting Advantage 🧘‍♀️



At Starting Advantage, you will discover a human-centered approach to entrepreneurship in which developing your mindfulness and self-care matter just as much as building your business savvy, because we believe MEaningful business starts with ME. 

Is a human-centered approach right for you?

It is for you if you got an idea in your heart to build a business that positively impacts the world and brings freedom to you. But you’re a new founder, or haven't really started but want to, and you feel overwhelmed and like you don’t know what you don’t know.

You've been through a few internet research rabbit holes and found yourself drowning in contradicting advice that you don’t know how to make your own. And most advice doesn’t take into account your whole self and well-being.

Does this sound like you? Yes? I'm glad you found me!

Even though starting your own business is exciting, I understand that it can also be one of the scariest choices you’ll make in your life. 

Starting a business takes courage and determination. It can feel lonely, confusing, exhausting, and filled with overwhelm and self-doubt. How do you know if you are on the right path? What steps should you take next? How will you get where you want to go? It's common to feel unsure, unorganized, stuck in a rut, overworked and unmotivated or overwhelmed as a new founder.

The good news is you CAN find your starting advantage as an early-stage founder by:

  • Applying productivity strategies and time management techniques to build systems and processes to help you avoid overwhelm and increase efficiency.

  • Practicing self-care, mindfulness, and meditation to build habits and routines into your founder journey to avoid burnout.

  • Studying inspiring founder journeys and case studies to improve your decision-making skills and increase motivation when feeling low or demotivated. (And we all feel low at times. You're a human first with real emotions.) 

Why did I create Starting Advantage for you? 

  • Because it takes more than a good business idea to succeed. 

  • Because you need a support network with a positive can-do attitude on your founder's journey to help you navigate the ups and downs of entrepreneurial life.

  • Because developing human-centered business savvy that helps you understand how MEaningful business starts with ME will support you in building a business on your own terms that lasts.

Why do I care about your success?

I help new entrepreneurs plan and start a successful business because I believe in the power of education, community and altruism AND especially in YOUR power as an entrepreneur to not only build a meaningful life and business for yourself but also for others - to positively impact your communities - especially if you choose to join the ranks of purpose-driven founders.

After years of being a broadcast journalist and news editor in Africa, I have become convinced that entrepreneurs have incredible power to help break the cycle of poverty and uplift themselves and their communities through innovation, job creation, community projects, environmental initiatives to preserve and protect, and so much more! And I wanted to have a more hands-on role in helping to create this change, so I changed careers.

Through my work with entrepreneurs, I’ve also seen first-hand the positive difference it can make if founders place as much value on developing their mindfulness and self-care habits as they do on building their business savvy. I hope you’ll join us.

How can you start?

The best place to start your journey is to listen to the Starting Advantage podcast, ranked in the top 10% of podcasts globally.

Journey with us to discover your own starting advantage as an early-stage founder through a human-centered approach to entrepreneurship with regular reflection on how you can make it all work for you.

Starting Advantage Podcast

How can you listen?

To listen and follow the podcast for free, follow these instructions.

From your mobile device:

You can listen and follow Starting Advantage from any podcast app. If you’re reading this from an iPhone or other Apple mobile device, click on this link to listen on Apple Podcasts. If you’re on an Android device, click on this link to listen on Stitcher.

Or if you prefer another podcast app, you can find Starting Advantage by selecting your player of choice from the follow tab on the podcast website.

From a desktop or laptop:

You can always find the latest episode at startingadvantage.com/episodes. Click the “play” button at the top of each episode page to start. Make sure to keep your browser window open.

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Thank you so much for taking the time to visit, for connecting, and for choosing to trust me on your founder journey. I hope you'll gain encouraging insights that will help you to become an impactful and mindful founder! Let’s explore the steps you can take to start the journey of defining success on your own terms.

To your business success,