Welcome to Starting Advantage!


June 14, 2021

PR 101 for Founders: Why, When and How to Use Public Relations as a Force Multiplier With Jonathon Narvey

How a Touch Technique from Star Trek Became a Metaphor for an Ex-Journalist Turned PR Expert to Boldly Help Tech Companies Build Credibility to Prosper

Strategies Mindsets

May 31, 2021

How to Deal With Your Inner Critic so That Achieving Success Doesn’t Have to Be Hard With Terry McDougall

How a Marketing Expert Followed Her Higher Calling Into Entrepreneurship Through Coaching, Self-Reflection and Self-Talk

Mindsets Interviews

May 16, 2021

How to Use Values to Create a Brave Company Culture, Inclusivity & Belonging with Johanna Lyman

How A Longing to Belong Led to A Career of Helping Companies Build Brave Cultures, Inclusivity & Belonging

Mindsets Strategies Interviews

April 25, 2021

How Mindset & Equity Crowdfunding Led to 21,900% Growth For HelloWoofy In A Year with Arjun Rai

How One Underdog Is Helping Other Underdogs Succeed Through Digital Marketing

Interviews Strategies Mindsets

April 19, 2021

Why You Should Start to Take Action Before You Feel Ready

In this podcast episode, Tania encourages you to start to take action before you feel ready. A good idea + courage to act = a starting advantage

Strategies Mindsets

April 04, 2021

Update: From Startup to Starting Advantage With You

This week's bonus episode has an exciting update for you: Startup Advantage has had a slight name upgrade to Starting Advantage.

March 05, 2021

How to Take Intentional Imperfect Action Into Entrepreneurship with Lydia Lee

In this podcast episode, Tania speaks with a passionate entrepreneur and work reinvention strategist, Lydia Lee, about her entrepreneurial journey and how she learned to take intentional imperfect action into entrepreneurship.

Interviews Strategies Habits

February 19, 2021

Pivot Your Dreams to Achieve Business Success with Joshua Littlejohn

In this podcast episode, Tania speaks with a young entrepreneur, Joshua Littlejohn, about his entrepreneurial journey and how he learned to pivot his dreams. You'll hear advice on his success strategies, habits, and mindsets, including insights on networking, being deliberate when it comes to skill development, and the benefits of running your business so that it looks like a large corporation.

Interviews Mindsets Strategies Habits

February 13, 2021

Pre-Planning Your Day As A Time Management Strategy

In this podcast episode, Tania speaks about how you can use pre-planning of your day as a time management strategy so that you can both optimize your productivity and avoid burnout.

Habits Strategies

February 05, 2021

How A Frugal Mindset Can Lead To Online Business Success with Sarah St John

In this podcast episode, Tania speaks about what it means to have a frugal entrepreneurial mindset with Sarah St John, an entrepreneur who shows others how to launch and manage an online business on a budget.

Interviews Mindsets

January 29, 2021

Why You Should Prioritize The Online Presence Of Your Business

In this podcast episode, Tania speaks about why you should prioritize the online presence of your business in the coming year. She shares how a strong online presence will support you in making your business more accessible to customers amid COVID-19 safety concerns and uncertainties.


January 22, 2021

The Opportunity In Change For Strong Customer Relations with Patti Mara

In this podcast episode, Tania speaks to an expert on perspective, Patti Mara, whose passion is helping people find the perspective that will enable them to generate extraordinary results and build strong customer relationships.

Interviews Mindsets Strategies

January 15, 2021

The Write Way to Set Goals

In this podcast episode, Tania speaks about why writing down your goals is an activity you should make time for if you want to increase your chances of business success.

Habits Strategies

November 11, 2020

Purposeful Productivity with Matt East

In this podcast episode, Tania speaks to one of the world's leading experts on productivity and high-performance, Matt East, who shares advice on how entrepreneurs can become purposefully productive.

Mindsets Interviews Habits

November 05, 2020

How to Find A Mentor

In this podcast episode, Tania speaks about how having a mentor to turn to is one thing many successful entrepreneurs have in common and how you can find a more experienced entrepreneur to mentor you, especially if you're a new entrepreneur.


October 29, 2020

Find A Trusted Advisor Through Entrepreneurship Mentorship

In this podcast episode, Tania shares what entrepreneurship mentorship is briefly (as she can talk about it for hours); you'll also hear about what a mentor does and doesn't do in a mentoring relationship.


October 21, 2020

Working Through Imposter Syndrome

In this podcast episode, Tania speaks about what you can do to start working through feelings of imposter syndrome successfully.


October 14, 2020

Finding Motivation In Taking Action

In this podcast episode, Tania speaks about three steps you can take to find motivation in taking action.


October 07, 2020

Questions To Ask Potential Co-Founders

In this podcast episode, Tania speaks about a strategy that can help you during your co-founder dating phase to identify a good match; it's a strategy that involves asking purposeful questions.


September 30, 2020

In Agreement With Your Co-Founder

In this podcast episode, Tania speaks about what you can do at the beginning of your working relationship to help get you and your co-founder on the same (legal) page.


September 23, 2020

How To Look For A Co-Founder

In this podcast episode, Tania helps you identify where to start looking for a co-founder or partner if you’re feeling a bit lost on how or where to start.


September 15, 2020

How To Choose An Aligned Co-founder(s)

In this podcast episode, Tania speaks about what to look for in a co-founder that will help you determine if they'll align with you and your business mission so that you can function together just like a well-practiced sports team would.


September 01, 2020

2 Questions Closer To Knowing If Partnering Is For You

In this podcast episode, Tania helps you to identify if you would benefit from having a co-founder or a business partner for the stage you're at, and shares a few alternatives to consider if partnering up is not right for you right now.


August 25, 2020

Core Values + Goals = Working Relationships

In this podcast episode, Tania speaks about how you can start to identify your core values (and the values of others) so that you can choose working relationships that work.