In this podcast episode, Tania speaks with a young entrepreneur, Joshua Littlejohn, about his entrepreneurial journey and how he learned to pivot his dreams. You'll hear advice on his success strategies, habits, and mindsets, including insights on networking, being deliberate when it comes to skill development, and the benefits of running your business so that it looks like a large corporation.
Most entrepreneurs have to pivot their dreams in order to achieve business success.
Joshua's passion for social upliftment and progressive ideals and values. (4:20)
Benefits Joshua has experienced by running his company so that it looks like a large corporation. (7:16)
Why there are businesses that will see their best milestones during COVID-19. (8:41)
What inspired Joshua's work ethic and passion for community upliftment. (10:19)
Joshua's advice on how to know if you should focus on building the brand of your business or your personal brand. (12:06)
What Joshua found challenging in becoming an entrepreneur. (14:07)
How Joshua managed to grow his company into the success that it is today. (15:43)
How Joshua started to pivot for his dreams. (18:14)
How to approach networking to build relationships like Joshua does. (20:27)
How Joshua was deliberate from a young age to challenge himself to step outside his comfort zone. (23:15)
The habits Joshua has to manage his health and energy. (25:37)
A mindset Joshua recommends for whatever habits you choose to have. (26:44)
How Joshua uses his values in his hiring strategy and to select partners or team members. (27:53)
How to get a free copy of Joshua's book, The Marketing Fallacy' - the ebook and the audiobook. (30:00)
Startup Advantage welcomes voices from many spheres with different perspectives and opinions, which don’t necessarily reflect our own. The show does not endorse, promote, or is in association with guests' business interests.
FREE copy of Joshua's ebook & audiobook, The Marketing Fallacy
Joshua’s father’s business, Tire Needs On Wheels
Joshua’s favourite movie: The Bodyguard (1992)
Joshua’s favourite book - Shark Tales: How I Turned $1,000 Into A Billion Dollar Business by Barbara Corcoran
Recommended book - The Charisma Myth: How Anyone Can Master The Art And Science of Personal Magnetism by Olivia Fox Cabane
Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are not endorsements or affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase or use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.
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Episode 33: Pivot Your Dreams to Achieve Business Success with Joshua Littlejohn
Please enjoy this transcript of Joshua Littlejohn's interview with Tania on the Startup Advantage Podcast. This transcript is lightly edited for readability.
Tania De Ridder owns the copyright of content in and transcripts of the Startup Advantage Podcast, all rights reserved.
[00:02:07] Tania De Ridder: This week we have a special guest on the podcast, Joshua Littlejohn. We're speaking to him; a young and inspiring entrepreneur, about his entrepreneurial journey and how he learned to pivot for his dreams. Joshua is the founder and CEO of a Canadian digital media and information technology company, Norgress. This episode is for you if you're interested in learning more about the benefits of running your business so that it looks like a large corporation, which is what Joshua has found through experience to work for him and the companies that he coaches and helps. This episode is also for you if you're in need of some inspiration; you'll hear how Joshua, now still in his early twenties, pivoted since high school for his dreams and eventually reached business success. Joshua is also generously sharing free copies of his book, The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation' Without The Large Costs. His book will help you to learn how you can position and market your business so that it looks larger than it is, so that you can reap the benefits that goes along with it. More details later in this episode on how you can get your free copy of the e-book and audiobook. At the end of this episode, I want you to feel encouraged that just like Joshua, you can pivot for your dreams. Let's welcome him.
[00:04:10] Tania De Ridder: Hi Joshua, welcome to Startup Advantage. I'm so grateful to have time with you to learn from you. Thank you so much for joining me today.
[00:04:18] Joshua Littlejohn: Absolutely. Thank you for having me.
[00:04:20] Tania De Ridder: You are a young and passionate entrepreneur who is dedicating your professional life to helping businesses increase productivity, connect with customers as well as reduce operational costs. And you are on a mission to help small companies stay alive during COVID-19. You even in a commitment to help support small businesses during this time, established in association with your company, Norgress, a non-profit called 'Get Ready World' that supports organizations that push sustainability, poverty alleviation, human rights, education, and progressive values. How did you find this passion for social upliftment and for progressive ideals and values?
[00:05:04] Joshua Littlejohn: I've always been a big fan of the collective; I think together we can achieve anything. And I think anyone who really dedicates their life towards that same concept really deserves help. And I think oftentimes smaller businesses, non-profits, they don't really get that support and they don't really get the push that they need. So the idea behind 'Get Ready World' was to pool whatever resources I have had, whatever skills, skill set, whatever connections I've made, into people who are doing good things, but they just really need that help. They perhaps need help with their marketing, perhaps getting a website together, setting up a communication system; so that was really the idea behind 'Get Ready World'. It's just acting as an incubator towards people that deserves to be supported, but for whatever reason, they just haven't quite received that support.
[00:05:54] Tania De Ridder: That's amazing. I'd love to learn a little bit more about why you care so much about supporting communities. Where did that spark start for you?
[00:06:03] Joshua Littlejohn: I came from super humble beginnings. I was born in the South side of Jamaica, the South coast; immigrated here towards the end of high school. And really from there I think it's, it's really just, just the entire notion of there's a little guy out there who's got great ideas, great dreams, who can really bring value to this world, but oftentimes they're left out. So my goal was always to see, okay, how can I help on that regard? I've always felt like it's really important for us to live a life that's larger than ourselves. That simply means helping someone other than you. So even if you're a single mom, perhaps raising the best kids that can get out there and help to make a difference. Or if you're someone who is an entrepreneur, for example, not just lending a helping hand to your company, you might not want to help your direct competitors, but perhaps other people in the entrepreneurial field; seeing what advice you can provide, what mistakes you've made that you can help them avoid. It's really like just about living a life that's bigger than yourself in whatever facet that is; just really living a life that's outside of just you.
[00:07:07] Tania De Ridder: And that there's different ways to do it. It's not just always about giving money. There's support services that you can offer as a business, as an entrepreneur.
[00:07:15] Joshua Littlejohn: Yeah, exactly.
[00:07:16] Tania De Ridder: What are some of the benefits that you've experienced by running your company so that it looks like a large corporation?
[00:07:24] Joshua Littlejohn: One of the major benefits is just perception. I find that like the moment someone goes to my website, they instantly assume it's larger than it is. I can even remember working with other small businesses and just implementing the same things that I've done in my company and hearing the stories of people thinking it's a franchise and it's a larger company, or it's owned by a larger company. No, that's that's a small business, that's a small business, but it really creates a perception of being larger than you are. And I've found that it really builds respect. It really builds respect and it also allows companies to stand out in their field. So when you're a small business, it's hard to get attention. You find if you should do a Google search right now for like your local plumber, I guarantee you all five of the websites that you see for your local plumbers are going to look the exact same. But if you've got a website that looks perhaps like a Mr. Plumber or something, and you're a small business. You find you really put yourself on their level. Like you really do get some of that market share. You get the perception from the consumer that, okay, this is a company that I can stand behind. And you know what, if you even incorporate it in your story that, 'hey, we're a local family owned business while looking like some large corporation', I find that's an even better seller. Like people, really, people really do love that.
[00:08:41] Tania De Ridder: I've read that you believe that there are businesses that will see their best milestones during this COVID-19 period. Why do you believe this?
[00:08:50] Joshua Littlejohn: So I think the time in which this pandemic has come about can be advantageous. It's absolutely a dark moment. I don't want to mitigate the seriousness of the effect that this has had on people, but I think the infrastructure is there during this time. And I think there's certainly companies that are going to see their best years during this time. The one that comes to mind is food delivery businesses. I can't tell you how much I've spent personally on food deliveries, because I'm going out less. So it's, oh, I'll just have it delivered to me. So that's a prime example. My dad was really one that saw this, towards the end of 2019, around December 2019, he brought me in to assist ; so we started planning for a mobile tire service. He started this in late 2019. We started the planning, getting everything registered and so on, deciding who we're going to bring on to help with what and so on. And yeah. Yeah. And then once we went live, once we launched the pandemic came around and surprisingly, I don't think we would have done as well as we did or launched if it wasn't for the pandemic, really. Because people don't want to go out. People didn't want to go to the tire shop. And just having the tire shop come to you, it was perfect timing. So I think a company like food delivery businesses, SkipTheDishes, UberEats, they're going to see some of their best years during this time. And a company like my dad's, Tire Needs On Wheels, he's going to see some of the best years of his company during this time as well.
[00:10:19] Tania De Ridder: So what I'm hearing is seeing the opportunity, adapting, innovating, using what you have. And making sure that you have that online presence so that people can find you. In your book, 'The Marketing Fallacy', you dedicated the book in part to your dad. I want to quote this, "To small business owners, like my father, you all work relentlessly and sacrifice so much to pursue your dreams while providing for the ones that you love. You are legends." unquote. What role has your father played in your decision to become an entrepreneur?
[00:10:54] Joshua Littlejohn: Ever since I was young, I always remembered the drive that my father had or has. He's a super driven man. His father wasn't as present in his life and I see how he really tries to make up for that through us, through me and my siblings. I can't really tell you how many times I've seen my father, take a day off. It doesn't seem like it's a concept that he quite understands. Working 12 hour shifts, just always in the grind really. There's just something really motivating, really inspiring about that. And like for him I know his dad wasn't that present, so he really tries to make up for it and that's absolutely something that I admire to this day.
[00:11:31] Tania De Ridder: Is he also someone who cares about social causes and upliftment and supporting others. Do you think that's where you get it from?
[00:11:39] Joshua Littlejohn: I think that side is more so my mom. My mom is extremely charitable and also my grandmother. My grandmother, she lives in the country back in Jamaica and I can remember days when people would come over for a meal. Like she would cook and it would be enough. It's really interesting just looking at your family on a whole and seeing how things really pass on Like really they just pass on through throughout the generations.
[00:12:03]Tania De Ridder: Amazing. We're all connected.
[00:12:04] Joshua Littlejohn: Yes.
[00:12:06] Tania De Ridder: I saw in your book, you talk about story and how to use it, and you're also generously sharing a free copy of your book , 'The Marketing Fallacy', with Startup Advantage listeners. Thank you so much for doing that. Very often I have students ask , should you as an entrepreneur focus on building the brand of your business? Or is it also important to build your own personal brand as an entrepreneur?
[00:12:28] Joshua Littlejohn: That's a really good question. I think it really depends on what your brand is. So there are some people like Oprah Winfrey, for example, Oprah is really her brand. So she's got her television network it's called, OWN, The Oprah Winfrey Network. Her talk show was the Oprah Winfrey Show. And then there are people who can do both. l Iike to think of myself as someone who does both in terms of my personal brand and my company's brand. The inspiration for me is actually Richard Branson through Virgin. I think he's someone who does it well. So once you think of Virgin, it's a standalone company, but you can't help but think about Richard as well. He publishes his books under Virgin. He's really the face of the company without it being tied into him. So, is your brand you , like in the example of Oprah? If that's the case, then you perhaps want your website, your personal website to have all your services. You probably want it to have some method of booking you and stuff like that. And if you're going to go the Richard Branson route or the Norgress route and have it separate, then you want to build both and you can also tie it in, so you can always incorporate it. Like for me, I try to make myself present within the company, cause I find that people like that. They like when they see who they're working with, they like when they know who exactly is behind the brand. So I try to incorporate myself in the company without making it all about me.
[00:13:52] Tania De Ridder: I do think you are doing it well. I've stalked you on Twitter a little bit, and then other channels and what you'll do is you'll reference to social causes that aligns with your company values on your personal profile. So I really love that.
[00:14:06] Joshua Littlejohn: Thank you.
[00:14:07] Tania De Ridder: Joshua, as a young Jamaican-born Canadian entrepreneur stepping into the tech realm, you certainly must have had your fair share of setbacks or challenges in creating your business. What do you believe is the biggest obstacle that you had to personally overcome to become a successful entrepreneur?
[00:14:25] Joshua Littlejohn: I think there's just always the concept of being different, looking different from your peers. Your background is different. So of course your experiences are going to be different. The stuff that you relate to are going to be different. And then there's also just the entire idea of looking different as well. So I feel like there's always the notion that you have to deliver more in order to prove yourself as being worthy. Like when I just started my company back in 2017, I needed to get a business bank account and the first bank that I went to, I remember being turned back. You're going to need your parents for this. And I'm like, they're just directors of my company, like just on the legal side of things, they're just directors. But it's all me and, yeah, I literally remember being turned back for that. And it's sort of those moments where you're like, okay I think I see what's going on here. So it's certainly something that you can't ignore. You have to keep it in mind, but at the same time, you don't want it to consume you. It's not something that you dwell on. You really have to just stick to your objective, stick to what you know your goals are, and just have this notion that regardless of where you're from, what you look like, who you are, you're worthy, like the fact that you're here, that's the qualifier. You are worthy as long as you've got breath coming through your lungs, you're worthy and whatever your purpose is, just stick to it and keep hustling it out.
[00:15:43] Tania De Ridder: I love that you affirm people and it's so true. I second it. And then also that you shared your thought process around it. Do not get stuck. Right. You also shared that you started Norgress in 2017 while you were unemployed with only $500. How did you manage to grow your company into the success that it is today, only in a short four years?
[00:16:07] Joshua Littlejohn: Norgress was really luck. Oprah Winfrey has this thing where she says, "luck is preparation meeting opportunity". And that was it. That was ultimately Norgress. When I started it in 2017, I didn't just say, 'Oh, I want to start a business. Let's get this done'. I was unemployed. The opportunity presented itself by way of Intuit. So Intuit TurboTax, they were having operations in Canada. They were going to be providing a work at home service in Canada. Now a lot of companies do this nowadays where they don't want to hire an employee, because of course an employee is more commitment, there's benefits, there's payroll, there's all that , that they have to handle when someone's an employee. So what they do is they turn to subcontracting, and that opportunity presented itself. So of course you needed a business in order to work with them as a subcontractor. So for me, what I did was I got a business registered. I'm like, okay, excellent opportunity. I was told about it by a friend. I got a business registered, I just went onto Corporations Canada's website. I think it costs me like CAD $250. Got it registered that day. Got the domain as well. Set up my website. I submitted the application. I got in and was like, 'Oh, all right, you're now an Intuit contractor'. They provided all the training and everything, and they also presented the opportunity for me to bring other people on. So from there, I posted an advertisement on Indeed, advertising as a client services rep; come on in. And yeah, people applied. I remember the response was overwhelming. Initially, I started out calling everyone, interviewing them over the phone, and so on. I realized, okay, this is going to be too much. So I went for a service called, EasyHire. I sent out a mass email to everyone and they completed their interview using an on-demand system; selected my agents from that based on how I vibed with their interview, and then I had a little team, and suddenly I was managing agents. That was how Norgress started, and then it was back to school, later on in the year in September of that same year. So throughout my entire college years, I've been doing Norgress.
[00:18:14] Tania De Ridder: Amazing. So I'm hearing taking action when the opportunity comes, looking for ways to make it work. Do you feel like your studies was enough of a foundation for you to give you that success that you achieved? Or did you have to do a lot of pivoting and figuring it out?
[00:18:31] Joshua Littlejohn: Immediately after high school, I remember applying to IT. So applying to information technology. I got into Carlton University and I flew across the country, leaving Alberta , heading all the way to Ottawa by myself. I only lasted a semester, only lasted a semester. It was a combination of homesickness and just that feeling like I don't, I don't think this is, this is what I want to do. It's funny, like the older you get, you really do pivot on your dreams. Whether it's a case where you realize, okay, it's just not going to work. Or somewhere along the line, you lose motivation. And I remember being younger and just creating. I would teach myself web design. This was perhaps when I was like 11, 10, I would teach myself web design and I would create companies; just like a make believe company. I remember I created once; I created an airline; so I would create the logo and I'd create the website. Just envisioning myself as owning an airline or a bank. Once you're reaching the end of high school it's, 'okay, I'm entering the real world now. I'm not going to be able to create an airline or a bank right out of high school. I I don't have the experience. I don't have the funding or anything'. So you start thinking. 'All right, let's get a job'. And what's something that I'm good at? I was good at IT. I could make a website. So it's like, all right. Let's venture into IT. Let's do that and once I graduate , let's look for a job in IT. And that was really a pivot from my dreams. While doing that, you sorta realize, 'okay, probably not what I want'. And then, yeah, I left school, came back home unemployed with student loans for a program that I started and decided to leave a semester in , 500 bucks in my account and just sitting on my parents' couch, just wondering what my next move is going be and along . Not from a desire, but really just by chance. I really felt like a part of it was just really divine alignment. Just getting me back onto the path that I think I should be on.
[00:20:27] Tania De Ridder: You have attributed a lot of your success to your ability to build relationships and to network. How did you manage to do this? To build this skill set?
[00:20:37] Joshua Littlejohn: I think it's just a conversational thing. I'm a really private, really reserved person, but I'm also very amicable. And once I get into a conversation with someone it's very rare for that conversation not to lead into like an acquaintance or perhaps a budding friendship. I can even think of so many times where I'm perhaps working with someone on a work or school related project, and before the end of it, it probably becomes a conversation of who's their favorite singer or what's their movie or something like and I think it's just a matter of keeping those relationships going. So really just checking in with people and so on. Also, LinkedIn has been an amazing tool for me in terms of networking. I wasn't really that into LinkedIn. It just seemed like a boring social networking site. But phenomenal. I've met so many great connections that way. Like I said just being amicable, just being open to people, trying to understand people and finding common ground. I feel like it doesn't matter what our background is at the end of the day, we're all human and we all have something that really connects us on a really base level, like on a really primitive level. There's something there, like whether it's just a love for music, like who doesn't love music? We might not like the type of music, but that everyone loves music. And if it's something just building a connection on that, or maybe what's your favorite book? Just really creating a connection somehow.
[00:21:54] Tania De Ridder: I love LinkedIn. It's just such a helpful tool and you really get to see more about people's backgrounds as well and work experience. By the way, what is your favorite movie or your favorite book, now that you brought it up? Do have
[00:22:07] Joshua Littlejohn: I do. I do. So my favorite movie, it's a, it's a really, it's a really cheesy movie from back in the nineties and it's called The Bodyguard with Kevin Costner.
[00:22:19] Tania De Ridder: That is a beautiful movie. I love it too.
[00:22:21] Joshua Littlejohn: Okay. Nice. Yeah. I feel like it's, it's the perfect mix, you know, it's , it's got some action in there. It's got some, some, some thrillers, some romance, it's got music, lots of music. I think it's just a perfect blend of everything. So, The Bodyguard is really a favorite movie of mine. And as it relates to a favorite book, I truly love Shark Tales by Barbara Corcoran. It just chronicles her journey. It reminds me so much of me . So for her, she started her company with a thousand dollar loan that she borrowed from her ex-boyfriend. Yeah, it chronicles her journey of him saying, 'you'll never make it without me' and going off with her secretary . And of course, like Barbara Corcoran she's a star now, she's on Shark Tank. She's the queen of New York real estate. And her story, it's one that really connected with me. Just the idea of being the outsider or the underdog and just working your way up.
[00:23:15] Tania De Ridder: I will have to read that. I will get a copy. I saw that in high school, you were a member of the model UN club where you represented your school at conferences in Calgary and Vancouver. And you also performed in multiple plays and performances as part of your school's drama society. Do you believe that these experiences and the communication skills that you gained from it, gave you an advantage when you became an entrepreneur?
[00:23:40] Joshua Littlejohn: Oh, yeah, so that was very deliberate. Let me say that. Especially drama . Even now, feel so like nervous doing this. Like it's always so difficult for me to .... yeah ... for me to put myself out there. So drama was very deliberate. I knew it wasn't something that I would be comfortable in, but I somehow knew I needed it. I knew that if you're going to live a life that's larger than you and one that's outside of yourself, you're going to have to communicate with people. You're going to have to reach out to people and you're going to have to be a good communicator. So drama was super deliberate. I said, 'I'm going to do it'. And yeah, I always got A's in drama. I don't know if my teacher just perhaps recognized the effort or whether it was a case where I was even that good, but that was super deliberate. And the same thing with the model UN Society. I thought it was a great way to really put myself out there because you're going to these conferences where there's dozens and sometimes hundreds of students from all across the country, sometimes all across the world and you're representing countries, you're speaking on policy and you're networking as well. You're going to be doing collaborations. You're creating policies together, all of them in a mock environment, but I thought it was a perfect simulation for the business world. I was also a part of the debate society back in high school. All deliberate attempts to force myself out of my shell.
[00:24:58] Tania De Ridder: That's such a good thing to do to really push yourself to build skill sets that you know you're going to need . Do you have any tips on how to approach pushing through that initial hesitation when you feel that initial fear?
[00:25:10] Joshua Littlejohn: I think planning, planning really helps. Planning, preparing , just making sure you've got an idea as to what you're going to be talking about. You don't want to go into any situation not knowing why you're there and what exactly you're going to deliver. And just be you. There is this book called, "The Charisma Myth" by Olivia Fox Cabane. And it is a must read I think for anyone who's in their shell and who has trouble with speaking or communicating.
[00:25:37] Tania De Ridder: That's thoughtful advice. I saw that you don't drink coffee. I can't imagine that I'm a huge coffee drinker. Do you have a specific go-to that you use to give yourself a boost or to just manage your overall health and energy?
[00:25:52] Joshua Littlejohn: So I work out. I try to do like at least a mile on the treadmill every day. Now the treadmill, it's not the best workout device, but it's certainly better than not doing anything. And of course ,right now we're in a deep freeze here in Edmonton, so it's minus 30 outside. During this week, I think it's starting to warm up now. It's minus 20 now minus 20 degrees, but it was minus 30 during the week. So of course you're not going to go outside running during that time. So I find exercising, drinking lots of water, getting your rest. I try to get my rest, even though sometimes it's hard, especially when I'm working on a project, it feels like I'll probably go to bed at three in the morning sometimes. And then I'm up at six or so, so it's difficult, but I try and get my rest. So even if it means like taking a nap during the day, I absolutely do that. I try my best to provide whatever stimulation I need from inside.
[00:26:39] Tania De Ridder: Nice. And do you have a daily routine that helps you to be successful in your work?
[00:26:44] Joshua Littlejohn: So everyday just exercising. And also I've found is, whatever routine you have, the secret to it is consistency. I found that consistency is the best skill anyone can have. If you master the skill of being consistent, you can master it. Any skill that there is. If you want to learn how to play the guitar, if you're a consistent, trust me, you're going to learn how to play a guitar someday. So I find like incorporating consistency, just making sure you do it when you say you're going to do it, even if you don't feel like doing it. Because the fact is whenever we create routines for ourselves, I've found that there's something inside of us that knows it's what we're supposed to do. We know it's going to help us in some way. And really once you stick to that, you'll find you'll reap the benefits of it, even when you're not doing it anymore. So for example, if you're someone who works out while you can work out, once you get older and working out is a bit more of a challenge, you'll find you might reap the benefits of it. So you'll probably have better heart health, better lungs, stronger bones than your peers and so on. So that's really it, whatever routine you have, put a little consistency in it, and make sure you do it when you say you're going to do it.
[00:27:53] Tania De Ridder: Plan for it, know when you're going to do it, and then when that time comes to show up for it. Reflecting on your entrepreneurial journey, which strategy, habit, or mindset have you personally found to have helped you the most to achieve the success that you have?
[00:28:08] Joshua Littlejohn: So you sent me this well in advance . I was constantly thinking about it and you know what? The answer didn't come to me until perhaps yesterday. I'm doing a fourth year leadership course as part of my last semester. The answer actually came from that course. And what the answer is to that question is having a shared value. I've found that in whatever team you've constructed, if all of you have a shared value it creates a unifying force. It really creates a unifying force. So an example of that shared value is, let's say you value achievement, personal achievement. What I've found is that some of the best people I've worked with, because for me all my team, it's remote. Lately, I've tried to outsource most of our stuff to developing countries because I found that it's not only more affordable for me, but it's also providing some sort of income for those people. So someone who's helped with publicity for me, so getting me into publications and blogs and so on, he's actually based in Africa. And what I've found is a shared value for us is we're both two young guys; we've got dreams and I find that really unifies us. So we'll work on projects even if there's no money involved. It's just that shared value. He also helped me correct my book. So there you go. So that's an example of that and we'll work on a project and of course the money isn't the driving force in that, it's just, okay, let's get this out , we'll be providing knowledge to other people. We'll have a book before we were even 25. We'll have a book to say, 'hey we've wrote this'. Like that's a really good embellishment on your resume and I think that's really something that I can attest to, just having a shared value, whoever you're working with, whoever you've got on your team , make sure you've got shared values with them. That value could even be something like family, perhaps having people who value their family working together, then you'll create a company culture that values family time, that values personal time, it's going to create a unified environment.
[00:30:00] Tania De Ridder: So do you recommend that people actively talk about what their values are before they start working together? Or is it something that you assess on your own?
[00:30:10] Joshua Littlejohn: You do assess it on your own at some points, but in a more structured environment, it's difficult to assess it. And then you might pull someone into your team and then halfway down the road, you realize, 'hey, I feel like, I feel like we're not quite, we're like oil in water here'. I've actually made a promise to myself that if I start hiring again, once I've got like another client contract up, whether it's with Intuit or another company, and I'm going to be recruiting subcontractors again, that's certainly a question I'm going to integrate. What are your values? Like what's important to you? And if those align, then I think that's certainly a sign that we'll be working together in a better fashion. And then for an existing team , have conversations to certainly find out what those shared values are and look for the ones that you guys have in common and build connections from that, for sure.
[00:30:57] Tania De Ridder: I so love that. That's actually something that I use to pick my podcast guests as well. I look for shared values. I couldn't have that conversation with you, but I did look at what you're putting out there, right, and that resonated with me.
[00:31:10] Joshua Littlejohn: We're in a world where you can get a pretty good grasp of someone by just Googling them. Like certainly even someone's social media can really show you what's important to them. What are they posting about? And that's marvelous. I didn't think of that.
[00:31:21] Tania De Ridder: Yeah, I love that you're so active in helping others and you really care about communities. How can people connect with you if they want to reach out to you?
[00:31:29] Joshua Littlejohn: My website is Joshua-littlejohn-dot-com. I'm giving your audience a free copy of my book, The Marketing Fallacy. So if you want to claim that, just go to free book dot Joshua Littlejohn-dot-com and you can claim your free copy there. So either the audio book or the ebook. Also, I'm on Twitter at-Littlejohn, so just my last name. Instagram is Joshua Littlejohn, Facebook is Joshua Littlejohn as well. LinkedIn is also Littlejohn. Feel free to connect with me there.
[00:31:56] Tania De Ridder: I'll be sure to share those links in the show notes so that people can easily connect with you. Thank you so much, Joshua. I really enjoyed talking with you.
[00:32:04] Joshua Littlejohn: This was a blessing. Thank you so much.
What was your favourite quote or take away from this episode?
Entrepreneur, Marketer, Author
In January of 2017 Canadian entrepreneur, marketer and author, Joshua Littlejohn, launched Norgress, an Edmonton- based technology company where he currently serves as the chief executive officer.
He is also the author of "The Marketing Fallacy: How Any Small Business Can Look Like A Large Corporation, Without The Large Costs".